Colonial Pizzaria | Brandeven Advertising

CONCEITO DA MARCA

CONCEPT

Founded in 1998, Colonial is a renowned chain of pizzerias, located in the East Zone of São Paulo; With an extensive menu, in addition to its well-known all-you-can-eat pizza, Colonial provides a complete experience, also featuring a complete selection of meats, salads and artisanal burgers. In partnership with Brandeven®, a complete restructuring of the identity was carried out, in order to bring a new concept and aspect to the company's general communication, providing a better experience to its customers. We also provide strategic solutions and marketing management, providing complete media assistance and graphic production - visual communication.

Founded in 1998, Colonial is a renowned chain of pizzerias, located in the East Zone of São Paulo; With a vast menu, in addition to its well-known all-you-can-eat pizza, Colonial provides a complete experience, also offering a complete selection of meats, salads and handmade hamburgers. In partnership with Brandeven®, the complete restructuring of the identity was carried out, in order to bring a new concept and aspect to the company's general communication, providing a better experience to its customers. We also provide strategic solutions and marketing management, providing complete advice on media and graphic production - visual communication.

The new identity features warm and intense colors, tangerine combines the energy of red and the happiness of yellow, and is associated with joy, sunshine, and the tropics, which in turn, brings a feeling of warmth, excitement and desire to action. Preserving the brand's design, gradient and nuance effects were applied, giving depth and elegance to the new logo. In typography, the Bell MT font was preserved; The serif appearance brings a classic look. adding value to the brand. The subtitle “Since 1998” was added, which clearly presents the customer with the weight of tradition that the company carries in its luggage.

The new identity presents warm and intense colors, the tangerine combines the energy of red and the happiness of yellow, and is associated with joy, sunlight, and the tropics, which in turn, brings a feeling of warmth, excitement and desire to action. Preserving the brand's design, gradient and nuance effects were applied, obtaining depth and elegance to the new logo. In the typography, the Bell MT font was preserved; The serif look brings a classic look. adding value to the brand. The subtitle “Since 1998” was added, which clearly shows the weight of tradition that the company carries in its baggage.